Saturday, August 2, 2008

PRODUCT UNBECOMING: DUNKIN DON'TS

Forget everything I said about the integration of Degree deoderant into that episode of 'Eureka'; even winking at the blatant product placement with obvious humor couldn't save a similar moment in this week's episode of 'Psych' ("Daredevils!"). It was forced and labored as Gus mused on how much he'd love a coffee once he saw the sponsor's logo on the uniforms for Dutch The Clutch's road crew.
So we got to see that the logo was for Dunkin' Donuts while Shawn and Gus bickered over what Dunkin Donuts made them think about. The dialogue was all as clunky as these sentences have been.....

BCnU!
Toby O'B

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