J Troplong "Jay" Ward (September 20, 1920 – October 12, 1989) was an American creator and producer of animated television cartoons. He is known for producing animated series based on characters such as Crusader Rabbit, Rocky & Bullwinkle, Dudley Do-Right, Peabody and Sherman, Hoppity Hooper, George of the Jungle, Tom Slick and Super Chicken. His company, Jay Ward Productions, also designed the trademark characters for Cap'n Crunch, Quisp and Quake breakfast cereals and made commercials for those products, among others. Ward produced the non-animated 'Fractured Flickers' series that featured comedy redubbing of silent films.
Jay Ward is seen here on the right, with Bill Scott
and an unidentified kids' show host in the center.
Self-referential humor was another trademark: in one episode, the breathless announcer (played by William Conrad) gave away the villain's plans, prompting the villain to grab the announcer from offscreen, bind and gag him, and deposit him visibly within the scene. It skewered popular culture mercilessly, taking on such subjects as advertising, college sports, the Cold War, and television itself. The hapless duo from Frostbite Falls, Minnesota, blundered into unlikely adventures much as Crusader and Rags had before them, pursued by "no-goodnik" spies Boris Badenov and Natasha Fatale, perennially under orders to "keel moose and squirrel."
The segments were serialized, generally ending with a cliff-hanging peril; the announcer would urge the viewer to "tune in next time" for the next adventure, featuring two dreadful puns in the titles, like "Mine Eyes Have Seen the Gory, or Moose's in the Cold, Cold Ground" and "When a Felon Needs a Friend, or Pantomime Quisling," or "Portrait of a Moose, or Bullwinkle Gets Framed."
In 2000, he was recognized with a star on the Hollywood Walk of Fame, paid for as part of the publicity for the live-action and animation film "The Adventures of Rocky and Bullwinkle".
Of course, that entry was a bit too dry to serve as a fitting tribute to Jay Ward, so let me steer you to three other sites:
ROCKY AND BULLWINKLE
And from those you'll find plenty of other links to specific characters in the Jay Ward gallery.
Jay Ward would have been 88 today. Rocky, Bullwinkle, and all their friends are ageless.