Thursday, August 7, 2008


For the second week in a row, 'Eureka' had blatant product placement for Degree Deoderant within the episode. This time, Zane Donovan had designed work jumpsuits with the Degree logo appearing as holograms across the backs.

There doesn't seem to be an end in sight for these embedded blipverts for Degree; at least not until they have an entire episode dedicated to their product. Don't laugh; it's supposed to happen at some point this season!

Of course, Degree will be cast in a good light in that episode. But I'd like to see the deoderant cause human underarms to transform into breeding grounds for aliens (a la the Adipose of 'Doctor Who')!

Now THAT would be brilliant. FanTASTic! A nightmare for the folks at Sterling-Cooper and McMann & Tate!

Toby O'B

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