Estrella Damm became the main sponsor for the Valencia Football Club in Spain near the end of last year. And because the club was in something of a bad situation at that point in time, the beer company wanted to make a declaration that they wouldn't bail out and would see them through the hard times.So their ad agency came up with a blipvert which shows the soccer fans rising up on their chairs, office desks, rooftops and bus shelters to shout out "Amunt!", which means "Rise up!"
You can see the commercial at YouTube.
One of the people in the ad is a lonely lifeguard at a desolate beach. And the observation high-chair from which he makes his declaration has the numeral designation of "8", a number in the 'Lost' sequence.So "The Numbers" not only show up in commercials, as we saw with that classic ad for Clark's Teaberry Gum, but in commercials from around the world.....
BCnU!
Toby OB
No comments:
Post a Comment