Wednesday, February 10, 2010


Time to look at one of my other favorite blipverts that debuted during this year's Super Bowl.....

I was prepped for this one because Kia Sorrento teased us with clips from it and the request to catch them in the third quarter. With the full commercial, we'd finally be able to see what was going on. (In a previous post, I speculated that it was a toy version of a Quentin Tarantino/"Ocean's Eleven" kind of flick. And you can't beat that soul groove of a soundtrack.

Here's the full commercial:

There are those who pointed out that it's similar to the "Toy Story" movies, but I think it has more in common with a TV special that predates the Pixar movies: "The Christmas Toy" by the Jim Henson Muppets team. Seen in 1986, and surprisingly never re-broadcast come the holidays, "The Christmas Toy" told the story of Rugby the Tiger who wanted to relive the sensation of being the center of attention on Christmas morning, just as he was the year before. I think the Kia Sorento toys would easily fit into this world with their own dreams left unfulfilled....


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