Saturday, January 27, 2007

PRODUCT UNBECOMING: WHERE THE "MONK" DON'T SHINE

In one of the commercial breaks for 'Monk', there was a blipvert for the Swiffer. Soon after that word from their sponsor, Mr. Monk asked for a Swiffer to check the dust gathering on the nose of some bust.

Nothing unusual in that for 'Monk'. They've combined commercials with product placement before on that show. Off-hand, I can remember one with a heavy emphasis on Glad trash bags.

But here's the kicker. During 'Psych', there was a promo for 'Monk' which was obviously a dream sequence for the detective. People with perfectly manicured lawns using a bevel to make sure the hedges were even; pet owners wearing outfits to match their pets.

And all of the little school girls who were cleaning the parking meters usually touched by Monk were using Windex to wipe them clean.

Shozbot! That had to be a first - product placement within a promo!

BCnU!
Tele-Toby

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