Thursday, October 19, 2006


It's not what you think.....

Sanrio and Viacom, whose Nickelodeon unit controls the 'Blue's Clues' property, plan to develop a limited edition product line combining the characters of Blue and 'Hello Kitty' for sale at select retailers. Those products should hit the shelves in summer 2007.

Leigh Anne Brodsky, president of Nickelodeon and Viacom Consumer Products, told Reuters that Blue, the animated star of the Nickelodeon series, had to be redrawn to tailor her to Japanese tastes and ensure she is compatible with her kitty co-star.

"The character has become rounder and it has been adjusted and modified in a creative way so that Blue works in the Hello Kitty world," she said.

An interesting concept in teamups, but it has no official effect in the Tooniverse. This deals only with merchandizing tie-ins and not with actual cartoons which unite 'Blue's Clues' and 'Hello Kitty' in adventures.

Although I will not be surprised if that should happen......


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