CBS is developing its first original entertainment content for cell phones, a soap opera that will run five to seven original episodes a week, at three to five minutes a pop.
The network's daytime department is handling the project, which will be created by writer-producer James Dutcher and Leah Hecker.
Story arcs could last as long as three months. Casting has not yet commenced, and it's not yet clear what services might carry the show.
More than likely this will have no impact on Toobworld, unless CBS decides to launch the production with appearances by some of its established characters from its four TV-based soaps. ('As The World Turns', 'Guiding Light', 'The Young & The Restless' and 'The Bold & The Beautiful')
But one major reason I mentioned it is because it's already adding to the lexicon - it's being dubbed "mobisoap" for "mobile soap".
Mobisoap. Ewwwwwww. It's cringe-worthy!