Sunday, December 7, 2008


Dec. 7, 1930:

W1XAV [Boston] broadcasts a video portion of a CBS radio program, The Fox Trappers orchestra program, sponsored by I. J. Fox Furriers. Included was what is sometimes called the first television commercial, which was prohibited by FRC regulations. [However, Donna Halper reports that as early as 1928 W1XAY in Lexington Mass. simulcast one hour of WLEX radio daily, and there is a mention of commercials in that hour. She also reports that Big Brother Bob Emery made an appearance on W1XAV, as did several other Boston area announcers, when W1XAV tried on a few occasions in 1930-31 to telecast a Boston radio station's programming. They first tried WEEI and then WNAC. The FRC took a dim view of their attempts to telecast a network program, however, since there was no agreement yet about whether or not experimental TV stations could run network commercials, so the FRC advised them not to try it.]

Toby O'B

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