I'm not sure if it actually shows up in the commercial - or where - but apparently that fan's name is Ivan Cobenk. It's an anagram.
I was sorry to learn this, because I was all set to make the claim that he was a TV character from the past:
Bill Haverchuck of 'Freaks & Geeks'.
Bill was about fourteen or fifteen in 1980, which is when the show took place. (It aired in 1999.) So thirty years on, he'd be about 45. This guy looks a bit older, but that could have been due to hard living and tough times for Bill since we last saw him on our TV screens. And maybe we could also have pushed the claim that the wife he mentions could have been the former Vicky Appleby, the cheerleader who made out with Bill in the "Seven Minutes Of Heaven" closet.
But since we now know this geek's name is Ivan Cobenk, all is not lost. We can still make the claim that Bill and Ivan are cousins, related in some way at least, with Ivan being a few years older than Bill.....
Actually, it could also be that they are brothers. We never did learn who Bill Haverchuck's father really was, or even if his name actually was Haverchuck.
Could it be pozz'ble, just pozz'ble, that Bill Haverchuck's dad was Ivan Cobenk's dad as well?
As I sometimes do, I'm dedicating this post to a friend - Amy Lee O'Connell, a big supporter of 'Freaks and Geeks'........