Volkswagen is running a series of ads in which the new VW is a sentient vehicle hosting its own talk show. Among its guests have been Shawn Fanning, Bobby Knight, and the Hoff - David Hasselhoff.
Hasselhoff is a great choice since - as he mentions in the blipvert - he was so big in Germany back in his 'Baywatch' days.
Ah, but wouldn't it have been great if he was appearing in the ad as Michael Knight of 'Knight Rider' instead? Even after he's no longer teamed up with the KITT 2000 (which appeared scrapped in the TV movie pilot for the new series), he's still hanging out with talking cars.