On January 24th, CBS will debut its latest "series". It will air during the first act commercial break in the 9 o'clock hour and run for one minute that first night. Each succeeding chapter, beginning the next night and running until February 1st, will be 40 seconds long. (It won't air on either January 28th or January 31st.)
It's called 'The Courier', and CBS describes it as a serialized drama about a man named Iiro (That's spelled with two "i"s.) risking his life to rescue his kidnapped wife. Iiro has to follow clues and perform "a sequence of death-defying tasks" to save her.
Of course, CBS isn't just doing this out of the beneficence of its corporate heart. Pontiac is the sole sponsor of this micro-mini-series, and I'm sure there shall be product placement a-plenty!
BCnU!
Tele-Toby
Wednesday, January 18, 2006
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