Yoplait has agreed to pull a yogurt commercial that the National Eating Disorders Association (NEDA) believes could trigger dangerous behavior in those suffering from eating disorders.
"[For those with eating disorders], opening a refrigerator is like walking off a bridge," said Lynn Grefe, president of NEDA. "And to see this behavior in a commercial tells people with eating disorders, see, it's even on TV. It's ok and normal for my head to go through all these mental exercises."
Grefe says that NEDA "applauds" Yoplait and parent company General Mills for agreeing to pull the commercial days after the group voiced concerns.
"We had no idea," Tom Forsythe, VP of Corporate Communications for General Mills, said to the Huffington Post. "The thought had never occurred to anyone, and no one raised the point. We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern. We thought it best to take it down."