Saturday, November 22, 2008


Books need lovin' too, and they could use product placement support in TV shows just as much as cars, cell phones, and soda.
In the latest episode of 'Bones', Dr. Temperance Brennan and FBI Agent Seely Booth were traveling to China when they discovered "The Passenger In The Oven" on board their plane. While Bones had bought her own first-class ticket, Booth was on the government's dime and so he was stuck in coach; and not only coach, but in the middle seat between Charlotte and Nadine, two murder mystery aficionados. While Nadine slept through most of the flight, Charlotte (a wonderful character, by the way!) was engrossed in "The Dark Tide", a new book by Andrew Gross.

"The Dark Tide" is published by HarperCollins. And quel surprise! HarperCollins is part of Rupert Murdoch's media empire, just like the FOX television network is. And of course, FOX is the network that telecasts 'Bones'.

Ain't synergy grand?

Toby O'B

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