Friday, July 28, 2006


Bad news for Court TV: the viral marketing campaign they started to promote 'Parco, P.I.' was discovered way too soon. They had a billboard in the middle of Manhattan which served as a very public "Dear John" letter:

“Hi Steven,
Do I have your attention now? I know all about her, you dirty, sneaky, immoral, unfaithful, poorly endowed slimeball. Everything’s caught on tape. Your (soon-to-be-ex) Wife, Emily.”

'Good Morning, America' sent out notice to "Emily" that they wanted her on the show. The British version of Glamour magazine wanted to write about her.

But then the blogger army started snooping into the subject and found out that it wasn't the only copy of the billboard out there; it was also up in Brooklyn, Chicago, and Los Angeles. And then somebody found the blog run by "Emily". And a Toobworldian scholar realized that one of the blog entries was a lot like the synopsis for a 'Parco, P.I.' episode on Court Tv.

But even though their cover was blown way too early, the fake video that was created to go along with the campaign still got thousands of hits on So maybe people didn't really care if they were being snookered by the billboard; they were still interested in the story, as if they were actually caught up with the TV show itself.

Maybe Toobworld is beginning to bleed over into the "Trueniverse".

Hide the women and children!


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