Since I went to Colorado, 'Centennial' country, I've been playing around with an online English to Arapaho dictionary - I like to figure out how "Toobworld" might translate into other languages.
Near as I can tell, it would be ce'ískuu3óó hee3éí'o'béé', literally "Television World". (ce'ískuu3óó also stands for movie, so this would work for Craig Shaw Gardner's Cineverse.)
With those 3's in there, don't ask me how to pronounce it.
Just for kicks, I came up with some names for Senators Barack Obama and John McCain.
híni' céése' - That One
beh'iihehi' - Old Man
As for me? You can call me hoohookee heesooku'oonoo (The Crazy Guy Who Is Watching)!