Friday, June 22, 2018


With last Friday's inductee into the Television Crossover Hall of Fame, we picked up a packet of crisps.  Sorry, Slipped into the Britiom.  We inducted a fictional brand of potato chips - Let's.

So this week, let's have something to wash it down with.......



Everybody drinks Heisler. The beer’s shown up in episodes of “Brooklyn Nine Nine,” “Heroes,” “It’s Always Sunny in Philadelphia,” “My Name is Earl” and “Parks and Recreation.” Mexican gangsters sipped some while chatting with Ethan Hawke in 2001’s “Training Day.” Jesse Eisenberg’s Mark Zuckerberg had bottles strewn about his apartment in the 2010 movie “The Social Network”. The guys from “Workaholics” love the stuff. Cans of Heisler even appear in an episode of “Star Trek: Enterprise.” It’s the Bud Light of fake beers.

The brewery behind the most popular beer in the on-screen world it isn’t a brewery at all, but a Hollywood prop house called Independent Studio Services. ISS produces an entire portfolio of fake beers, including Cerveza Clara (a favorite of the study group on “Community”), Jekyll Island (seen on both “Lost” and “Dexter”) and a slew of others: Bilson, Penzburg, Haberkern, O’Farren, and even the straightforward Premium Light.

Thanks to the Fictional Companies Wiki, here is a list of the TV shows in which Heisler Beer was quaffed:

  • 2 broke girls
  • Accidentally on Purpose
  • Bionic Woman
  • Blue Bloods
  • Blue Mountain State
  • Blue Collar TV
  • Bones
  • Brooklyn Nine-Nine
  • Burn Notice
  • Criminal Minds
  • CSI: Crime Scene Investigation
  • CSI: Miami
  • Dark Blue
  • Desperate Housewives
  • Dollhouse
  • Eli Stone
  • Everybody Hates Chris
  • Four Kings
  • Gary Unmarried
  • Ghost Whisperer
  • Gilmore Girls
  • Glee
  • Goliath
  • Grace and Frankie
  • Happy Endings
  • Hart of Dixie
  • Heroes
  • House of Payne
  • How I Met Your Mother
  • How to get away with murder
  • It's Always Sunny In Philadelphia
  • K-Ville
  • Key and Peele
  • The League
  • Legit
  • Lie To Me
  • Lucifer
  • Mad Love
  • Malcolm in the Middle
  • Mike & Molly
  • My Name is Earl
  • New Girl
  • Parks and Recreation
  • The Pretender
  • Pretty Little Liars
  • Prison Break
  • Privileged
  • Raising Hope
  • Reno 911!
  • The Riches
  • Scream (TV Series)
  • Star Trek: Enterprise
  • Roseanne
  • Still Standing
  • The Shield
  • Terminator: The Sarah Connor Chronicles
  • Terriers
  • Training Day
  • Trust Me
  • Two and a Half Men
  • Tyler Perry's House of Payne
  • Ugly Betty
  • The Unit
  • United States of Tara
  • The Vampire Diaries
  • Veronica Mars
  • Workaholics
  • Weeds
  • White Collar
And here are the details on some of those entries, also supplied by the Fictional Companies Wiki (a handy resource for Toobworld Central):


In Season 5 Episode 3 during a hangout between a group of high school and college students.

Accidentally on Purpose

In multiple episodes during the series.

Blue Mountain State
In every episode of Blue Mountain State many characters are seen drinking Heisler Beers.


In season 1 episode 18 during a hangout between one of the treasure hunters and Dr. Hodgins, they drink Heisler.
In Season 10, Episode 4, Booth puts two cans of Heisler in his beer hat in the final scene.

Brooklyn Nine Nine

In season 2 episode 6, Heisler shows up in a bar scene and later in a restaurant scene.And 3 episode 2.
In season 3 episode 2, Heisler is seen at Captain Dozerman's funeral.
In season 3 episode 20, Heisler is seen at Rosa's bachelorette party while they are at a restaurant.
Season 4, episode 16, Peralta and Amy are drinking it.

Burn Notice

Is Sam Axe's beer of choice. Appears in many episodes.

Chicago P.D. jan 3/ 2018

Bar scene


In the third episode “98 Seconds,” Katie Bowman (Sarah Wayne Callies) opens a case of Heisler beer.

Criminal Minds

Season 2, Episode 3.

CSI: Miami

In the episode "High Octane", Heisler beer bottles are collected from a crime scene and analyzed at the crime lab.

The Finder

In the episode "Swing and a Miss", Walter is found drinking a Heisler after a baseball game.

Fear the Walking Dead

A case is in the back of a military truck when the army leaves the Los Angeles safe zone.

Gilmore Girls
Seen in Season 1, Episode 14. Luke and Lorelai are drinking Heisler beer while picking out paint colors for his diner.

Seen in Season 3, Episode 19. Puck makes prom queen and king crowns from a Heisler box for him and Becky at the anti-prom.


Seen in the first and other episodes of the series.

Hart of Dixie

Seen in many episodes, mostly consumed by Wade Kinsella

In the episode "Strange Attractors", Matt Parkman drinks a bottle of Heisler Gold Ale, which affects Sylar, who is trapped in Matt's mind.

It's Always Sunny In Philadelphia

Appears in Season 10 Episode 1.

The League

Appears throughout Season 2. In Taco's Notary commercial the "terrorist" is holding a Heisler after Taco stamps him. Season 6, Episode 11. Pete grabs a Heisler Gluten-Free beer from the fridge.


In multiple episodes.

Lie To Me

Cal Lightman can be seen drinking a Heisler as Clara comes to his house. Season 2 Episode 17.


Pierce brings Chloe some six-packs in "The Angel of San Bernardino".

Malcolm In the Middle

Hal's high school buddy throws him a Heisler as he opens the front door. Season 4 Episode 14.

My Name Is Earl

Heisler beer is seen in many episodes and frequently consumed by characters in the local bar which is known as the Crabshack.

New Girl

Heisler beer is seen in many episodes and frequently consumed by characters.

Parks and Recreation – "Fancy Party" (S03E09)

Bottles of Heisler and Penn Pavel's can be seen on a shelf at the party.

The Pretender

In the episode "Murder 101", Jarod spikes a Heisler beer with a sedative in a plan to get a confession from two guilty students.

Pretty Little Liars
In Season 5, Episode 7, Caleb brings Heisler beer to the his ex-girlfriend Hanna's house.

Prison Break

In the episode "The Message", the character Charles "Haywire" Patoshik purchases Heisler beer for two teenagers.
In the episode S4:E12 "Selfless", Mahone and Sucre enjoy a couple Heisler beers to celebrate the successful Scylla heist.

Raising Hope – "Mongooses" (S01E17)

Jimmy, Virginia, Burt and Sabrina drink Meichtry Draft and Heisler Beer while hiding in the attic.


S10E3 Dan putting it in the fridge


Appears in the Halloween special at the 19 minute mark


Appears in several episodes.

Star Trek: Enterprise
In the episode "Carpenter Street", Heisler beer can be seen in Loomis' refrigerator.

Switched at Birth
Appears in several episodes.

In the episode "If You Work For a Living, Then Why Do You Kill Yourself Working?", Heisler beer is consumed by a number of characters on Silas' 18th birthday.

Appears in a number of episodes, more than half of the episodes in the 4 season series features this company.

Criminal Minds

Season 02 Episode 03
A Heisler beer can is seen next to a microwave.

White Collar

Heisler beer is seen in many episodes and frequently consumed by characters.

The Vampire Diaries

In Season 1, Elena and Damon drink Heisler while in a bar in Georgia. 

Can't say thanks enough to the folks behind the Fictional Companies Wiki for that information... information... information....

Welcome to Hall, buds!  I mean, friends!

I'm dedicating this entry to my nephew Neil, celebrating the big 3-0 on Saturday.  His televersion would be dealing with Heisler's in his line of work.  (But he'd be a weekend explorer, using old maps and blueprints to find trap streets and secret passages....)

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