THE BLIPVERT CHALLENGE

In a new commercial for the Bowflex workout system, muscle-bound Ches Gessner takes aim at Jared Fogle, who lost 245 pounds after a switch in his eating habits to Subway hero sandwiches.

"I know other guys who ate sandwiches and lost a lot of weight," says Gessner. "But I don't see them on TV with their shirts off."

"Of course you realize, this means war."

Bugs Bunny

Like those "answer songs" of early rock 'n' roll, Subway should now come out with a blipvert in response. Maybe show Jared eating a Subway sandwich while some Gessner look-alike struggles in a bizarre workout contraption (like the one "advertised" on 'Saturday Night Live'.)

Jared's simple response? "Eat this."

And a commercial crossover conflict commences.

BCnU!
Tele-Toby